In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other realities regarding contemporary B2B advertising and marketing. We review exactly how the purchasing journey is currently totally fragmented as well as the way that area building can help marketing experts… Read More